【職務內容】
Drive brand engagement through effective strategies. Collaborate on media, digital efforts, and events with cross-functional teams. Use analytics for continuous improvement and goal alignment. Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
Roles and Responsibilities
-Brand Planner
• Analyze SYMPHOX’s brand positioning and user insights
• Translate brand elements into plans and go-to-market strategies
• Building brand awareness and increasing brand value and profitability
• Monitor market trends, research consumer markets and competitors’ activities
• Stay up-to-date with industry trends and best practices in content marketing, SEO, and other traffic generation techniques.
-Public Relations:
• Develop and maintain proactive press contacts, also monitoring the media/ social media.
• Plan and ensure integrated communication across earned, paid, and owned media.
• Plan, budget, implement and manage public relations programs and initiatives.
• Build long-term relationships with relevant stakeholders, such as media, KOL, collaboration partners etc.
